Premium Spirits


Premium spirits are an important part of Coca-Cola HBC product range, in line with our Leading Beverage Partner vision

Our premium spirits business is a strategic category in leveraging our 24/7 portfolio, offering solutions for every beverage consumption occasion.

The premium spirits in Coca-Cola HBC Hungary help us accelerate the growth of our single-serve non-alcoholic ready-to-drink brands, as we can strengthen our customer relationships and better address important adult consumption occasions through mix activation.

The highly complementary premium spirits category is now available in 23 of the Coca-Cola HBC Group's markets, leveraging our strength in distribution and execution excellence. With the addition of premium spirits, Coca-Cola HBC Hungary creates a compelling offering for HoReCa customers, offering one-stop-shopping. This provides us with strong cross-selling opportunities for our core beverage portfolio in new, lucrative outlets.

We rely on our strategic relationships and agreements with our premium spirits partners:

  • In 2008, we started our cooperation with Brown-Forman (Jack Daniels, Finlandia, El Jimador) as distributor of their products in Hungary. The Coca-Cola HBC Group is currently active with Brown-Forman portfolio in 9 Coca-Cola Hellenic markets.
  • In 2010, we became the distributor of Edrington (Famous Grouse, Macallan, Brugal) in 3 markets; Hungary, Croatia and Serbia. Today, we provide 14 Coca-Cola Hellenic markets with a range of Edrington products.
  • In 2017, Coca-Cola Hellenic acquired Rézangyal in Hungary. Rézangyal is a well-known pálinka (traditional fruit brandy) offering Classic and Premium options in their product portfolio.
  • In 2022, Coca-Cola HBC Hungary has become the exclusive distributor of premium alcohol brands of the Bacardi-Martini company, the largest privately held spirits company in the world.

In 2023, CCH acquired Finlandia Vodka from Brown Forman, and it plays an important role in anchoring our overall 24/7 beverage partner strategy for premium spirits.

Premium Spirits Responsible Marketing Policy

Our Premium Spirits Responsible Marketing Policy sets the framework applicable to all our marketing activities relating to premium spirits products the company distributes, including but not limited to selling activities, merchandising, sales and brand advertising, marketing and promotional activities, development and content of brand web sites, electronic communications and digital media, product placements and sponsorships, and labeling and packaging. The Policy applies to all our markets where we distribute premium spirits and is to be strictly adhered to by our employees and third parties engaged in the marketing of premium spirits, in order to reflect Coca-Cola HBC’s high standards, core values and social responsibility commitments.

Premium Spirits Brands