Drinking appropriate quantities of liquids is essential for our physical and mental well-being

As hydration is becoming a complex category ranging from basic thirst quenching to indulgent refreshment with flavoured waters, we are expanding our hydration portfolio from plain to augmented water. 

This hydration portfolio strategy involves a range of product offerings, execution tactics and route-to-market approaches. Our main focus is to expand our business into the biggest category among NARTD, by covering most relevant consumer needs and relevant Drinking Moments.

hydration brands