We are determined to create value for all stakeholders by supporting the socio-economic development of the societies in which the business operates. As a subset of our community engagement strategy, donations are an integral part of that value creation. Over the years, our donations and other community investments have evolved from standalone philanthropic initiatives to long-term, group-wide programmes closely linked to the business priorities and material issues. We have prioritised the following programme areas that are of critical importance across our markets, i.e.
- Community resilience, including disaster relief and recovery
- Sustainable access to safe water for our communities
- Economic empowerment for young people and women
- Circular economy projects and initiatives
- Locally relevant charity initiatives
This policy has been established to reflect scope, processes and controls that are to be employed to ensure charitable actions are carried out with fairness and due diligence and are reflective of our core values and community approach.
Selection criteria
Coca-Cola HBC supports only initiatives falling under one of the pillars: community resilience, including disaster relief and recovery, sustainable access to safe water for our communities, economic empowerment for young people and women, circular economy projects and initiatives or locally relevant charity initiatives. All recipients of Coca-Cola HBC donations must be a registered non-profit organisation, certified school, hospital, or other academic or social institution. We prefer organisations which
(a) Have long-term goals and objectives that are publicly communicated;
(b) Are committed to sustainable development;
(c) Are renowned experts in the area for which the donations is made;
(d) Encourage stakeholder engagement and volunteerism; and
(e) Are transparent about their activities and report on those publicly.
Coca-Cola HBC will not make donations to
(a) Individuals, religious, political, or legislative organisations;
(b) Organisations that discriminate on the basis of race, colour, ethnicity, creed, religion, gender, gender identity and/or expression, national origin, citizenship, ancestry, sexual orientation, age, pregnancy, disability, or political affiliation;
(c) Organisations that do not fully respect human as per the UN Guiding Principles on Business and Human Rights and the resolutions of ILO Conventions;
(d) Organisations that are directly involved in gambling, armaments, tobacco and recreational or illegal drugs, with the exception of those organisations specifically dedicated to tackling addiction or drug abuse;
(e) Professional local sports, family reunions, beauty contests or commercial shows;
(f) Organisations that conflict with Coca-Cola HBC’s business principles and Code of Business Conduct;
(g) Projects with a detrimental effect of environment or biodiversity;
(h) Entities without good standing and a clean record with authorities; or
(i) Projects which create the appearance of a bribe, kickback, other corrupt practice, or projects which require any confidentiality about the contribution.
All donations are made at the discretion of Coca-Cola HBC. Coca-Cola HBC reserves the right to deny any request for support.
If you think that your request meets these criteria, please email your written application to coca-cola.tamogatas@cchellenic.com
ABOUT YOUR APPLICATION
Applications should not exceed one A4 page and should cover:
- The purpose of the event/initiative
- How it fits our company’s CSR strategy
- A brief description of the event
- The expected number of participants
- Form and amount of sponsorship applied for*
- Any other relevant information
* For tax reasons, only non-profit organisations are allowed to apply for product sponsorship; therefore, please attach a copy of your organisation's non-profit certificate to your application. The certificate should have been issued no more than 30 days previously.
All applications will be answered in writing within 30 days.