Balanced Nutrition and Lifestyle

It is fundamental to our business to produce our products in full compliance with food safety standards and legislation. We are committed to best-practice manufacturing and hygiene processes, and to the continuous improvement of our corporate quality culture in a way that spotlights food safety at the forefront of all aspects of product production. 

Our company evaluates all raw materials, semi-finished and finished products during production, storage, transportation, distribution and use to provide healthy and safe food for our consumers. Additionally, we have set our food safety goals to protect our consumers, keeping in mind the continuous development. 

In 2023, there were no legal noncompliance or recalls concerning health and food safety among our distributed products due to product non-conformity.

Efficient and responsible marketing is a key component of our sustainable business model.

We always strive to provide balanced, true, and clear information about our products, while paying attention to the target audience and messages that our advertisements and promotions convey. We treat our consumers with the utmost respect and communicate to help them to build a more responsible and sustainable world.

As a member of the European Non-Alcoholic Beverage Manufacturers Association (UNESDA), we have made voluntary commitments to responsible advertising and commercial communication. Accordingly, we do not advertise on media platforms that would directly influence children, and we firmly stand by the fact that we do not carry out direct commercial activities in primary schools, so we only sell mineral water and fruit juices in school cafeterias. From 2019, we only sell calorie-free (maximum 4 calories/100 ml energy) or low-calorie drinks near schools, both for primary and secondary school students.

When purchasing our products, we strive to ensure that, in addition to providing appropriate and easy-to-handle packaging, our consumers are also aware of the afterlife and management of packaging waste. In 2023, we included informational messages on our product packaging to emphasize the importance of selective waste collection and the possibilities of recycling for our consumers.

In addition to complying with our legal obligations, we have made voluntary commitments to ensure that we communicate our products to our consumers in a responsible manner. In 2023, there was one instance of non-compliance related to product quality, conformity, and labeling regulations.