Balanced nutrition and lifestyle

Integrated into a balanced diet and lifestyle, our products buttress healthy lifestyle.

We uphold our responsibility for our consumer's health manifested in our portfolio and operation. We are committed to offering a wide and diverse choice and alternatives so that we can help our consumers find the product of their taste and be on a balanced and healthy diet.

 

What do we do for our consumer's health?

Introducing new products

Evolving our recipes

Reducing pack sizes

Information and awareness raising

Our labels help consumers make a conscious buying decision

The packaging and labels on our products are not just components of our brands, but the most important source of information for our consumers about the ingredients, place of origin and the calorie content of our products. We always want to provide relevant and precise pieces of information to our consumers while complying with the laws and regulations and our own commitments.

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About our commitments

We do our best every day to provide the high quality and impeccable safety our consumers are accustomed to of the more than 90 types of products we produce.

It is our highest priority to satisfy the needs of our consumers at the highest level possible and prevent any risks or complaints concerning quality or food safety.

We not only comply with the laws and the strict regulations of The Coca‑Cola Company, but we strive to surpass them. Our production is controlled by quality management systems (ISO 9001 and FSSC 22000) audited by independent parties, our internal rules and commitments are included in our Quality and Food Safety Policies. Internal and external audits, continuous microbiology examinations ensure that we fully comply even with the highest requirements.

Continuous quality control involving our colleagues

We have our own laboratory in our plant where more than 100 enthusiastic colleagues of ours help us test products with senses every day. After having performed an internal training, our colleagues examine the taste, colour and scent of our products so that we can constantly provide high quality. We test products, raw materials, packaging materials and in-process samplings in our well-equipped microbiology and analytics laboratories.

Efficient and responsible marketing is a key component of our sustainable business model.

We always want to give balanced, factual and easy-to-understand information about our products, advertise and promote them with regards to target groups and relevant messages.

As a member of UNESDA (Union of European Beverages Association) we have made voluntary commitments on the field of responsible advertising and commercial communication.

Our responsible marketing guidelines on alcoholic beverages include voluntary commitments that outperform existing legal regulations and give guidance to the promotion, advertisement and marketing of all spirits we distribute.


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About our commitments