Balanced Nutrition and Lifestyle

We believe that success is built on delivering high-quality products, packaging, and services that meet or exceed the expectations of customers and consumers regarding our brands. A fundamental part of this commitment is our responsibility to guarantee the quality and food safety of every product we manufacture and distribute across all our markets.

We are committed to continuously strengthening the reputation of the brands we produce and distribute, and to maintaining consumer trust in our portfolio through the development and implementation of quality and food safety systems, standards, and practices.

Across Coca‑Cola HBC, we are dedicated to continuous improvement, which is measured, assessed, and verified through both internal and external audits.

We believe that every employee is responsible for fulfilling our quality and food safety commitments, both in the way they perform their work and in the way they engage with the company's stakeholders. Quality and food safety are the responsibility of all employees who have a direct impact on ingredients, packaging, manufacturing, storage, and product distribution.

We are a full portfolio company, offering a wide variety of beverage choices for all lifestyles and occasions. As we evolve our portfolio to meet changing consumer expectations, we are also taking steps to offer more options with less added sugar, promoting low- and no-calorie beverage options and making smaller packages more available to help enable portion control. We are innovating and expanding our portfolio with zero-calorie beverages such as Coca-Cola ZERO, Fanta ZERO, Coca-Cola ZERO ZERO, as well as zero-calorie versions of Fuze Tea and Powerade.

We do not market our products to children under the age of 13. Obesity is a global issue, and we are committed to ensuring that our marketing and commercial practices reflect our responsibility in helping address this challenge. In line with this commitment, we do not purchase advertising in media where children under the age of 13 represent more than 30% of the audience. This policy applies to television, radio, and print media, as well as digital and mobile channels. We also firmly oppose direct commercial activities in primary schools.

In addition to complying with our legal obligations, we have made voluntary commitments to ensure that we communicate our products to our consumers in a responsible manner.