Our commitments


We want to provide the right products, responsibly, and to promote a healthy and active lifestyle.

The Coca‑Cola Company announced three key commitments in 2013, which the Coca‑Cola system – which Coca‑Cola HBC is a part of – aims to achieve by 2020.

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1. Offer low or no-calorie drink options in every market

To give greater choice, we’re providing more diet, light and zero-calorie drinks in our portfolio. We’ve already reformulated many of our drinks to contain less sugar and fewer calories – for example, our Cappy Ice Fruit juices now contain up to 30 percent fewer calories.

 

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2. Providing transparent nutritional information, featuring calorie information on the front of all our packages

Communicating the calorie values of our products clearly and transparently helps people to make informed choices and to manage their overall energy needs. We make key nutritional information visible on front-of-pack labels on our bottles and cans. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as on sugar, fat, saturated fat and salt content.

 

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3. Market responsibly, including no advertising to children under 12 anywhere in the world 

Obesity is a global concern and that is why we make sure our marketing and sales activities reflect our responsibility to protect tomorrow’s future. This means taking the initiative – we do not purchase advertising directly targeted at audiences where more than 35 percent are children under the age of 12.

This policy applies principally to television, radio and print but also to internet and mobile advertising. We are also vehemently opposed to direct commercial activity in primary schools.

We promote health and wellness as we believe this is an important issue – both for our business and for the communities in which we work.

We believe that delivering healthy and safe products is essential for our business’s economic, environmental and social impacts, helping to support community trust, customer satisfaction and choice. 

Products and ingredients

We focus on being innovative around the products we offer, including expanding our range of zero-calorie drinks and reducing the calorie content of many of the products in our portfolio. We also promote clearer labelling on packaging.

By educating our consumers we empower them to make informed choices as to which foods and drinks are most appropriate to meet their individual needs.

Hydration

Drinking appropriate quantities of liquids is essential for our physical and mental well-being.

Water makes up, on average, between 60 and 65 percent of our total body weight. Even without taking any exercise, our body loses between 2 and 3 litres of liquid a day. If it isn’t replaced, we can get dehydrated, which may lead to headaches, tiredness, low attention levels and reduced degrees of physical performance.

Hydration is particularly important before, during and after exercise, as well as in hot weather. It’s also important to drink before becoming thirsty, as this is already a sign of a certain level of dehydration.

Soft drinks can also help to keep us hydrated. Water content plays an important role in the proper functioning of our bodies by enabling hormones, nutrients and oxygen to circulate, regulating the body temperature, and assisting in the elimination of waste products and toxins.


We believe people should see clear, transparent nutritional information on the front of all our packaging.

Balance and moderation are the key to a healthy diet. We aim to give people the information they need to make the appropriate choices to live an active, healthy lifestyle.

As a result of industry self-regulation announced in 2007, our products in Europe carry Guideline Daily Amounts (GDA) to help people understand the exact contribution a specific drink makes to their daily intake of energy (calories) and sugars.

In 2009, we became the first company in the drinks industry to make front-of-package energy labelling (including calories, kilocalories or kilojoules) a global commitment for nearly all products by the end of 2011. In 2012, we were one of 12 companies that signed up to the new EU Regulation on Food Information to Consumers, a voluntary framework for labelling Guideline Daily Amounts.

Nutrition information helps people make choices to meet their needs. Our front-of-pack labels clearly show calorie, sugar, fat, saturated fat and salt content, both as absolute values and as a percentage of daily intake. These are reported per serving and as a proportion of a healthy diet, helping consumers understand the exact contribution of a specific drink to their daily intake of energy (calories) and sugars, with a view to controlling weight.

We also clearly label no- and low-calorie drinks on the front of the packaging, so people can identify them more easily.

Our partner The Coca‑Cola Company, is also committed to providing factual, substantive and understandable nutrition information on the products we produce and distribute.


We are committed to marketing responsibly wherever we operate, across all advertising media and for all our products, especially when it comes to marketing to children.

At Coca‑Cola HBC, our marketing philosophy considers the best interest of the communities which we operate in. We believe that responsible marketing is a core issue for our economic, environmental and social impacts – it enables us to foster community trust and align our products with what consumers prefer.

Our marketing programmes fully comply with marketing communication laws, standards and voluntary codes – this includes advertising, promotions and sponsorship.

Respecting the rights of parents and caregivers is a cornerstone of our responsible marketing policy. We respect their role in making the appropriate choices for their children by not marketing directly to children under 13 and we are working with third-party distributors to adhere to the same commitments.

Our commitment to responsible marketing also includes helping to develop industry codes of practice, such as the commitments of the Union of European Soft Beverages Associations (UNESDA)

 

AS OF JANUARY 2018, WE NO LONGER SELL SUGARY DRINKS IN HIGH SCHOOLS

In September 2017, Unesda – Union of European Soft Drinks Associations – announced that its member companies, including Coca Cola HBC, would voluntarily stop selling sugary soft drinks in the high schools of all 28 member states of the European Union. The voluntary commitment was in line with the industry’s policy for responsible marketing to children and young people, which banned the sale of sugary drinks in primary schools and their advertising to children under 12 in 2006.

UNESDA also emphasized in its commitment that the primary beverage for schoolchildren is water. According to the organization, the voluntary trade restriction, which came into force in January 2018, affected more than 50,000 high schools and more than 40 million young people in Europe.

European soft drink producers want to contribute to the prevention of obesity as a public disease with this measure. Hence UNESDA has also committed itself to another 10 percent reduction of the added sugar content in soft drinks by 2025, after already lowering the number by 14,6 percent between 2015 and 2019, in line with a previous commitment.

Our Hungarian subsidiary has joined the commitment of the Hungarian Mineral Water, Fruit Juice, and Soft Drink Association as well, to halve the sugar and calorie content of our soft drinks by 2020 compared to the 2010 numbers. We are at the forefront of introducing sugar-free and low-calorie products within the Hellenic Group: today, almost half (46%) of our portfolio consists of such products.

UNESDA – which has several other brand producer members beside our company, such as Lipton, Oasis, Orangina, Pepsi, or Schweppes – is the only European industry organization that has committed itself to sugar reduction in such a high scale.