Relationship with The Coca‑Cola Company

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Relationship with The Coca‑Cola Company

We bottle and sell the beverages of The Coca-Cola Company exclusively in our 29 markets.

We also partner with other beverage businesses such as Monster, Brown Forman and Edrington Group to sell their products in our markets.

How our partnership with The Coca-Cola Company works

The Coca-Cola Company owns, develops and markets its brands with the end consumer. We are responsible for producing, distributing, and selling these beverages. We work together to ensure that we have the right portfolio for our markets and to ensure excellent, efficient execution.

We buy concentrate from The Coca-Cola Company under an incidence-based pricing model. We also share marketing costs and responsibilities; The Coca-Cola Company undertakes marketing to consumers while we take responsibility for trade marketing to our customers.