A program for the environment
In the Summer of 2019, Coca‑Cola Hungary comitted to clean the Tisza, the second longest river in Hungary partnering with the water management directorate and an NGO. The Zero Waste Tisza program, supported by The Coca‑Cola Foundation with HUF 73 million, focuses on removing plastic pollution from the river and accumulated garbage from the floodplain; this is also supported by volunteer actions of Coca‑Cola Hungary.
The main objective of the two-year Zero Waste Tisza River program is to collect and recycle at least 80 tons of waste with the Plastic Cup. So far, the company has collected more than 10 thousand tons of waste with the General Directorate of Water Management and the Plastic Cup.
Beyond financial support, Coca‑Cola Hungary also organized three volunteer days with the participation of 170 colleagues in total. Besides the great waste collection actions in the summer, the volunteers – coordinated by the Plastic Cup – cleaned especially polluted, environmentally important areas, such as Natura 2000 forests.
The program that reached a wide audience in the Hungarian press also merited an award according to the jury of Communitas Awards.
