Mission Refresh

MISSION REFRESH

By the end of 2025, the company met or made significant progress on the majority of its Mission 2025 sustainability commitments. Of the 18 targets that we set, nine were delivered ahead of the target year and seven exceeded the commitments.  


Together with our teams and partners, we advanced our sustainability efforts at scale. Mission 2025 has helped clarify where our actions can have the greatest impact – and it has reinforced a simple truth: lasting change requires focus, persistence, and the humility to keep learning. Our progress is greatest when we innovate alongside our partners and build solutions for all. I’m grateful to our teams and our partners for their commitment to open up a more sustainable future.

Zoran Bogdanovic Chief Executive Officer

The company’s Mission 2025 achievements

Climate

  • The company’s emissions remain aligned with its NetZeroby40 roadmap for the fifth consecutive year.
  • 54% of total energy now comes from renewable and clean sources, exceeding the Mission 2025 commitment of 50%.
  • 100% of electricity used in the EU and Switzerland comes from renewable and clean sources.1

Packaging

  • Achieved 78% recovery of primary packaging for recycling or reuse, surpassing the 75% Mission 2025 target.
  • Increased rPET content in bottles to 35%, with EU countries and Switzerland exceeding 65%.

Water

  • Launched water stewardship projects in all high priority locations, achieving full coverage across the company’s 19 identified water risk areas.

Community Support

  • Trained 1.2 million young people through #YouthEmpowered programme, surpassing the Mission 2025 target of one million.

External recognition

The company’s strong sustainability performance is recognised externally. Coca‑Cola HBC has been ranked for the ninth time as the world’s most sustainable beverage company in the S&P Global Sustainability Yearbook.

It is also among the leaders of the global beverage industry across major benchmarks, including CDP’s A list for Climate and Water, ISS ESG, MSCI ESG, Morningstar Sustainalytics’ ESG and FTSE ESG. 


Mission Refresh

The company has now launched Mission Refresh – a focused set of flagship sustainability commitments and measurable targets that will guide its actions in the years ahead.


Mission Refresh reflects our continued commitment to creating value for our communities, partners and the environment while strengthening our resilience. Sustainability continues to be part of our growth story, and we’ll keep reporting with the transparency our stakeholders expect.

Karyn Harrington Chief Corporate Affairs & Sustainability Officer

Our flagship sustainability commitments

CLIMATE

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Achieve net zero emissions by 2040

We remain committed to the ambition we set in 2021 and continue to work towards delivering it. Our NetZeroby40 target is approved by Science Based Targets initiative (SBTi). This goal drives us to achieve net zero emissions across our entire value chain by 2040 – from production plants and logistics to packaging, coolers and ingredients. Within this pathway, we have a 2030 interim target to reduce absolute value chain emissions by 30%. While we are reducing emissions in scope 1 and 2, we are also collaborating with our suppliers and partners across the value chain to reduce indirect emissions in scope 3.

WATER

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Replenish every drop of water we use by 2035

Water is essential to our beverages and production processes. Aligned with The Coca-Cola Company’s goal, we aim to manage water responsibly and fully replenish the amount we use in our beverages with a focus on high-risk locations.

BIODIVERSITY

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Achieve a net positive impact on biodiversity by 2040

Introduced in 2022, this commitment aims to achieve a net positive impact on biodiversity in critical areas by 2040 and eliminate deforestation in our supply chain.

COMMUNITIES

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Be the neighbour of choice for our communities

This goal focuses on creating shared value locally – supporting jobs and skills, partnering with communities, contributing to safety and wellbeing, and protecting local environments.

Measurable targets to lead the industry

While Coca‑Cola HBC’s commitments define the overall direction, a set of measurable targets drives progress across all seven pillars of the company’s sustainability strategy: climate, packaging, water, agriculture, nutrition, biodiversity, and people and communities.

The baselines for the targets are anchored in the strongest data and recognised methodologies so that progress is comparable over time. To demonstrate its ongoing dedication to transparent reporting and consistent delivery, the company will continue to track and publish its performance annually.


Measurable targets

CLIMATE

Accelerate our transition to low carbon operations by:

  • Achieving 100% renewable electricity in the EU and Switzerland by 2035.
  • Reaching 50% renewable energy across our operations by 2035.
  • Screening more than 95% of significant suppliers in areas including sustainability and business relevance.2

PACKAGING

Aim to reduce our environmental footprint and support a circular economy by:

  • Reaching 80% collection of our packaging by 2035.
  • Increasing rPET to 40% by 2035.
  • Removing 12,000 metric tonnes of plastic packaging by 2030 (compared with the 2024 baseline).

WATER

Protect and restore this essential resource by:

  • Maintaining 100% of wastewater treated and returned to nature.
  • Reducing our Water Use Ratio by 5% by 2035 (compared with the 2025 baseline).

AGRICULTURE

Strengthen sustainable sourcing by:

  • Ensuring 100% of our key agricultural ingredients are sustainably sourced by 2030.3

NUTRITION

Support consumer choice by:

  • Ensuring low- and no-sugar sparkling soft drinks grow faster than full sugar variants between 2025 and 2030.

PEOPLE AND COMMUNITIES

Invest in people and inclusive growth by:

  • Training more than three million young people by 2035 through #YouthEmpowered (since 2017).
  • Achieving 45–50% women in management roles.
  • Targeting zero on-site fatalities.

BIODIVERSITY

Protect nature and reduce our impact by:

  • Achieving 100% compliance with the EU Deforestation Regulation.4
  • Reducing food waste and loss by 40% by 2030 (compared with the 2019 baseline).
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Footnotes

1. Clean source includes CHP using natural gas.

2. Excluding Multon Partners.

3. Excluding Multon Partners and Belarus.

4. For EU markets only.