At the launch event at Elysian Budapest, guests were the first to see the jewelry collection while tasting signature cocktails and participating in an exciting cocktail perfume workshop. As a Bacardi brand, Bombay Sapphire is part of Coca-Cola HBC Hungary’s 24/7 portfolio, which offers alcoholic and non-alcoholic beverages for different consumption occasions. Viktor Molnár, Customer Marketing Manager at Bacardi, also shared insights into the brand and the collaboration during the panel discussion, joined by Nini Fucsovics-Molnár and Nóra Pozsgai (one of the founders of NOORDIA), who discussed the background of the collaboration and the design process. Laura Cserpes also performed two songs.
The collection was created as a local adaptation of Bombay Sapphire’s international campaign, which was built around the brand’s signature blue bottle, premium quality, and unique experiences. As the official partner of the E1 electric boat racing series, the brand also organised a special, invitation-only event to which influencers were invited, including Nini and Laura.