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Current Site: Hungary
Site Selector
Current Site: Hungary
Bojana Nenadovic is joining the Coca-Cola HBC Hungary team as Marketing Director from 1st of July 2024 - prior to her appointment, she spent six years in the same role at the Serbia and Montenegro BU of the Group.
Bojana joined the company in 2016 as an NCB Shopper Marketing Manager in Serbia & Montenegro, bringing extensive experience from British American Tobacco, Molson Coors and the local beverage company Knjaz Milos. She was promoted to Operational Manager of the Marketing team in 2018 and was appointed Marketing Director of the business unit in 2022.
Under Bojana’s leadership, Coca-Cola HBC Serbia and Montenegro achieved the highest ever market shares in Sparkling Soft Drinks (SSD), Non-Alcoholic Ready-to-Drink (NARTD), iced tea, water and energy drink categories. She was able to increase the visibility of the company in the HoReCa sector as well.
Bojana has built a strong and capable marketing team in Serbia and Montenegro, where under her leadership, employee engagement has improved significantly, helping to attract new talent and improve retention rates.
It is a real honor and an excellent opportunity to lead the marketing support for the operations of Coca-Cola HBC Hungary. Having one of the most complex operations in the Coca-Cola HBC Group, which is present in twenty-nine countries, the Hungarian business unit is the largest beverage producer of the country, that is manufacturing and distributing more than one hundred products and over three hundred items. Managing such a broad product portfolio is a noble challenge and a great professional opportunity for me. In recent years, this company has been able to continuously grow its revenue and market share in the Hungarian market in a balanced way, which is largely due to the agile, collaborative and result-oriented team, whose leadership I can now take over. I intend to continue this path and contribute to the company's growth with further successes, as well as to grow and learn personally from the employees of a highly successful organization through gaining knowledge of different market and consumer habits.
Bojana Nenadovic Marketing Director of Coca-Cola HBC Hungary
The new Marketing Director will succeed András Palkó, who led the marketing activities of Coca-Cola HBC Hungary in the company's Lead Team from October 2021 to April 2024.