World Without Waste

By 2025, we will have decreased the environmental footprint of our plastic bottles significantly so that we can all live in a World Without Waste.

The Coca‑Cola Company has announced a new global strategy within the framework of its World Without Waste program and published new commitments to decreasing the amount of packaging waste. Among many others, Coca‑Cola HBC Hungary has joined the program and we pledged to develop sustainable packaging solutions and waste management methods to decrease the environmental impact of our products. Along with The Coca‑Cola Company, we consider a high priority and support with various means the reduction of packaging waste and their recycling in as large a proportion as possible.

Lighter and more environmentally friendly bottles

Our PET bottles are 100% recyclable and – due to developments of the last few years – 15 percent less plastic is needed to produce one bottle than it was in 2010. In addition to these, we constantly increase the amount of recycled plastic used for beverage packaging which today amounts to 20 percent proportion on average. According to the sustainability strategy of our company, the weight of bottles will have been decreased by 20 percent by 2020 as compared to the average bottle weight in 2010. Besides, we also want to double the quantity of recycled plastic used in production: according to plans, this proportion will grow to 40 percent by 2020 from the current 20 percent.

Innovative packaging design

We start decreasing waste stemming from product packaging at the phase of packaging design. We put a high emphasis on innovation and quality as a result of which today 15 percent less plastic is needed to produce one bottle than it was in 2010.

Weight of NaturAqua mineral waters and half-litre soft drinks bottles decreased in 2018, so the quantity of plastic we need had decreased by a total of 4 percent. Besides decreasing the weight of bottles, we also held back waste production significantly by decreasing the size and weight of bottlecaps and shortening bottle necks.

Lighter aluminum cans


From 2020 we reduce the weight of our aluminum cans by 13%. The canned beverages manufactured in Hungary and marketed in 19 countries will see a reduction in aluminum use amounting to 170 tons a year, effective 2020, greatly reducing the environmental strain of production and delivery, thus, the overall ecological footprint of our company. We also made headway last year in replacing the shrink-wrap used in our pallets, leading to a reduction of 43 tons in packaging materials this year.  The lighter aluminum cans and the less shrink-wrap will mean an annual 210-ton reduction in the weight of deliveries.

A significant amount of driftwood, organic material and communal waste go down in the River Tisza with the floods every year. The Kisköre Dam is the first facility that stops the flood of garbage preventing the lower sections of the river from a heavy pollution.

In 2019, after the spring floods, a record amount of waste consisting of driftwood and household garbage – mainly plastic – has hit the Kisköre dam again. The size of the drift-field reaches 17 000 square metres and it is more than 3 metres high right at the dam. The water management organisation, an NGO and a company have now joined efforts to find an effective solution. The Directorate General of Water Management plans to develop the load area, the Plastic Cup non-profit environmental program participates in the sorting and recycling of the waste collected. The Coca‑Cola Foundation – the global foundation of Coca‑Cola – provides financial support for the remedy of the problem within the framework of the project Zero Waste Tisza. The cooperation of the three parties aims to prevent the river from being polluted by continuous issue management, to recycle the mass of the waste collected and to clean the river in an increasing extent.

Employees of Coca‑Cola Hungary actively contributed to the implementation and the success of the project. Nearly 70 enthusiastic employees participated in the cleaning of the Kisköre section of the river on the 26th of July 2019. On this day, they collected the mostly plastic waste stuck in the reeds and floating on the surface of the water into bags together with volunteers of Plastic Cup. The bags full of waste were collected by the PETényi “waste eater boat” the peculiarity of which being that it hovers on many plastic bottles formerly removed from Tisza. Hard work could be judged by the numbers at the end of the day as nearly 1.5 tonnes of waste were gauged. This will soon be sorted out properly and recycled.

During the second activity on the 27th of September, nearly 100 Coca‑Cola Hungary employees travelled to the port of Tiszanána, Dinnyéshát, to join the cause of the World Cleanup Day on the 21st of September. The participants collected waste from the water surface, reeds, and floodplains on a canoe, and they also sorted the waste for the recycling of the suitable pieces.

The results of this second action exceeded the first: they cleaned Tisza of 170 bags and more than 1.8 tonnes of waste – including municipal waste, glass, metal, and plastic garbage. Most of these were also sorted in place depending on their type.

The third volunteer day took place between the 28th of February and the 1st of March 2020, in Tiszaszalka. During the weekend, one of the most polluted Natura 2000 floodplain forests of the Hungarian Tisza was cleaned of the waste accumulated there, with the help of Plastic Cup and Coca‑Cola Hungary volunteers. Just like last year, Coca‑Cola Hungary provided accommodation and catering for all volunteers participating in the „Zero Waste Tisza” project this year too, through The Coca‑Cola Foundation.

 

The professional handling, delivery and recycling of garbage is ensured by the Association of Environmental Service Providers and Manufacturers, the National Coordination of Waste Management and Asset Management Plc and the North-Alföld Environment Management Ltd. Based on the previous experiences and the high number of participants, approximately 3 tonnes of waste was collected over the three days.