100% recyclable KeelClip™ cardboard packaging replaces shrink foil on Coca-Cola aluminium can multipacks

Domestic plastic usage is reducing by 230 tons per year due to the new development

Coca-Cola Hungary has reached another milestone on the road to a World Without Waste: the company is replacing the previous shrink foil used for its multipacks of 4 and 6 aluminium cans, with the 100 percent recyclable and innovative KeelClip™ cardboard packaging technology.

Instead of shrink foil, KeelClip™ technology uses a strong cardboard lid to hold the aluminium cans sold in 4 and 6-packs together. The cover is made of recyclable cardboard that the consumers can use conveniently. With the investment of more than 800 million forints (2,3 million euros), the company will reduce its plastic usage in Hungary by nearly 230 tons per year.

Coca-Cola Hungary is commited to ensuring that all packaging has value even after primary use: to keep raw materials in circulation for as long as possible, selective waste collection and recycling is essential – it is a key issue for all packaging, including KeelClip™. Due to the innovation activities in the recent years, beverage packaging of Coca-Cola sold in Hungary, as the cardboard packaging that is now being introduced, is 100 percent recyclable. The company’s sustainability commitments include to collect as many bottles and cans as they globally sell by 2030, and they promote recycling and selective waste collection on their packagings and through their campaigns.

The raw material of the 100 percent recyclable cardboard used for KeelClip™ packaging comes from a sustainable, responsible forestry and certified by the Forest Stewardship Council (FSC), which guarantees that the marketed products meet the requirements of environmentally and socially responsible production and manufacturing.

With the investment of 15 million euros by the Coca-Cola HBC Group and with the introduction of KeelClip™ packaging innovation for The Coca-Cola Company-owned brands in all of its markets in the European Union, the plastic usage will be reduced by approximately 2000 tons per year at Group level.