On mid-October, a long line of trucks today passed through the historic centre of Budapest carrying 33 tonnes of food donated by Hungarian and international food producers and retailers – including Coca-Cola HBC Hungary – to support thousands of people in need. The event, carried out to mark World Food Day, was organized by the Food and Agriculture Organization of the United Nations (FAO) and the Hungarian Food Bank Association for the sixteenth consecutive year.
As well as providing some tangible support, the event aimed to raise awareness around this year’s theme – more sustainability through food-systems transformation by, among other approaches, reducing food loss and waste. Millions of people globally are hungry or undernourished, with many more relying on food banks or emergency food aid, while large quantities of food go to waste every day.
Collaboration is key for this shift to happen and everyone has a role to play. The World Food Day convoy is a good example of joint action across different sectors to fight hunger and malnutrition.