NEWS

Coca-Cola HBC hosted the start of this year’s Coop Rally

On 9 September, the XIX. Coop Rally kicked off from Coca-Cola HBC Hungary’s plant in Dunaharaszti. For nearly two decades, the event has been showcasing the leading players of the Hungarian food industry. Over two days, the rally’s convoy of cars will visit eight destinations across Western Hungary that represent milestones of Hungary’s food culture.

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Since its foundation, Coop has made it a key business priority to offer as many products made in Hungary as possible. As a 100% Hungarian retail chain, it considers supporting and promoting the domestic food industry a responsibility. Products made in Hungary have always played a defining role on Coop’s shelves – making up more than 90% of its private label portfolio. To further strengthen this commitment, in 2006 Coop launched the “Coop Rally for Quality Hungarian Products” initiative, which has since allowed 151 companies to present their innovations to the wider public.

Coca-Cola HBC Hungary shares a similar approach. The company has been producing and innovating in Dunaharaszti for almost thirty years. The vast majority of its raw materials are sourced locally, with two-thirds of its suppliers being Hungarian businesses. In addition to serving the domestic market, Coca-Cola HBC Hungary exports to 14 other countries. In recent years, the company has implemented a series of developments – from logistics innovations using artificial intelligence to sustainable packaging solutions – that further strengthen the role of the Hungarian production base.

It was an honour for us to welcome the participants of the Coop Rally at our Dunaharaszti site. We have long been proud to represent our strong local presence, and it is especially important for us that alongside our global brands we can rely on Hungarian raw materials, suppliers and partners.

Ágnes Kovács General Manager of Coca-Cola HBC Hungary

The Dunaharaszti start not only highlighted the shared values of Coop and Coca-Cola HBC but also underlined that the future of the Hungarian food industry rests on development driven by quality, sustainability and collaboration.

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