As a part of the global campaign, Coca-Cola is launching its boldest and edgiest Coca-Cola Creations flavor in Hungary too. The campaign was created in collaboration with Spanish music star Rosalía and the new drink, Coca-Cola Movement, is available in Hungary from early February.
The first Coca-Cola Creations campaign of the year encourages self-expression and experimenting with our boundaries and brings the power of music to life. Breaking boundaries across genres, industries, and identities, Rosalía and her music are a perfect match for Coca-Cola Movement. The new drink takes the familiar taste of Coca-Cola Zero Sugar’s taste to a whole new level.
“Transformation as a means of self-expression is powerful and resonant for today’s generation, and music is the universal language for transformation” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company. “Partnering with the inspirational and genre-defying Rosalía to bring to life our latest drop under Coca-Cola Creations has been a blast and has broken new ground for Coca-Cola Creations. We hope our collective fans will love this drink!”
