Finlandia invented and brought to us the taste of Finnish summer

Hungary's most popular vodka brand, Finlandia, is expanding its portfolio with a refreshing summer drink specialty. The new product family, Finlandia Botanical, brings the pure and crisp essence of the Finnish summer to the consumers with crystal clear glacier water and natural ingredients found in the Nordic regions, and with no added sugar. The vodka-based alcohol specialties flavored with natural aromas are available at the portfolio of Coca-Cola HBC Hungary from June 2022.

The Finlandia brand, which is included in Coca-Cola HBC Hungary's premium spirit portfolio since 2008, is now the leading actor in the Hungarian vodka market with a market share of over 50 percent. Demand for premium vodkas is continuously growing, with an increasing proportion of Hungarian consumers choosing quality alcohol products, and Finlandia achieved above-the-market average growth in the category over the past year, according to the latest market data from Nielsen. The brand is constantly developing its products to meet changing consumer needs, and this summer vodka-based spirits combined with natural ingredients are joining the classic and flavored vodkas, which are already in the portfolio.

The culture of consuming low-alcohol drinks is becoming more and more popular in Hungary, and the creation of the Finlandia Botanical product family is a result of this trend. In the summer, alcohol-based refreshments, such as cocktails or light long drinks are typically sought after. The Finlandia Botanical product family is an excellent base for these drinks, and they can also be consumed as a shot on their own. The products are made using only natural flavors and aromas, have a lower alcohol content than classic vodkas (30% vol), contain no added sugar or artificial flavor enhancers, which is good news for those who would like to maintain a conscious lifestyle.

In Finlandia Botanical Cucumber&Mint, the bitter taste of cucumber is complemented by the freshness of mint. The Wildberry&Rose drink seduces the lovers of light cocktails with its aroma and color through the combination of red berry and flowery essence.

The products harmonize perfectly with sparkling water, tonic or even lemonade. They are easy to serve, delicate and refreshing alternatives to the popular but unconventional alcoholic drinks of the summer evenings.

The Global Master Mixologist of Finlandia recommends the following long drinks for hot summer days and nights: