Cola-Cola HBC Hungary won first place in two categories

Trade Magazine organized the ‘Most successful promotion of the year’ competition, award ceremony, and conference for the 13th time this year. Following an evaluation by the 11-member jury and the results of a 4-focus-group survey conducted by market research company Kantar Hoffmann, the winners were announced on 29 April. The program was held online for the second time, and it was once again successful, as nearly 200 people registered and attended the prestigious virtual professional event.

Coca-Cola HBC Hungary has won the first place in both the HoReCa category and the Drink category.

The professional jury found that the company’s “Open Like Never Before” campaign, starting from the end of June, supported restaurants and cafes during the summer reopening with an outstanding message and activity. The goal of the campaign was help one of the industries hit the hardest by COVID – restaurants, cafes, bars – and their guests to find each other again – and to enjoy the delicious flavors more than ever before!

In the Drink category, the Monster Energy Halo Gaming Consumer Promotion finished at the top of the podium. The extremely popular campaign was created between Halo, one of the best-known game series, and Monster Energy, announcing the arrival of Infinite, the newest member of the game series.

It is a huge honour that we have finished first in two important categories – HoReCa and Drink – in this challenging year. Our main goal is to offer products tailored to the needs of our customers 24/7, for every drinking occasion, and it fills us with great pride when prominent members of our profession appreciate our creative marketing activities. Last year we paid close attention to supporting both our customers and our communities. We are proud that our experienced and talented sales and marketing teams support our company on the road to success.

András Palkó Operational Marketing Manager