Trade Magazine organized the ‘Most successful promotion of the year’ competition, award ceremony, and conference for the 13th time this year. Following an evaluation by the 11-member jury and the results of a 4-focus-group survey conducted by market research company Kantar Hoffmann, the winners were announced on 29 April. The program was held online for the second time, and it was once again successful, as nearly 200 people registered and attended the prestigious virtual professional event.
Coca-Cola HBC Hungary has won the first place in both the HoReCa category and the Drink category.
The professional jury found that the company’s “Open Like Never Before” campaign, starting from the end of June, supported restaurants and cafes during the summer reopening with an outstanding message and activity. The goal of the campaign was help one of the industries hit the hardest by COVID – restaurants, cafes, bars – and their guests to find each other again – and to enjoy the delicious flavors more than ever before!
