The Costa brand launches its ATL campaign in mid-September with the slogan “Better Start with Costa”. The two 15-second videos build on the feeling when we mess up a small, everyday thing, and the result is annoying or just awkward. Such moments happen every day – we can recognize ourselves in one story or another and easily admit that the day would have started better with a Costa Coffee.
Costa Coffee’s mission is to inspire the world to love excellent coffee – but at the same time, the brand breaks with tradition: instead of the picture of a steaming coffee, it shows a striking, youthful image, and the newly made short films and posters reflect this as well.