Last Summer, the great European drought reminded us of the vulnerability of our ecosystem, of how fragile our food supply and economy are because of climate change and of how this influences our water supplies.
As the biggest drink producer of the world, Coca‑Cola has recognized the importance of protecting our freshwater supplies – for humanity, nature and industry alike. That is why the protection of water is one of our business priorities. We are working on this problem in Europe with NGOs, government organizations and local municipalities. These cooperations enable us to use water as efficiently as possible, to put an end to wasting water and to send one and a half times as much water back to nature as the amount used during our production activities.
Coca‑Cola and WWF have a joint program to enliven the floodplains and moorlands of the Danube, as well as to increase the water flows of the Danube significantly, with an amount corresponding to 4800 Olympic swimming pools. Besides, by the end of 2020 we are going to restore moorlands equalling 7422 football fields to the original condition, as these areas play an essential part in cleaning water.
