Health & wellness policy


Coca‑Cola Hellenic cares about the health of its consumers.

Health & Wellness Policy

The Company offers an increasingly wide range of drinks, from traditional sparkling beverages, including regular and low calorie, to juices, waters and other still drinks. All of these can be enjoyed as part of a healthy diet.

Our range of drinks is suitable for a wide variety of drinking occasions from morning till night. In addition, the Company supports activities promotingfitness and physical exercise.

Coca‑Cola Hellenic is committed to satisfying consumer demand for:

1) A Broad Choice of Beverages

  • We will continue to promote low and no calorie beverages. Coca-Cola HBC Hungary and members of the
    Hungarian Mineral Water, Fruit Juice and Soft Drinks Association committed to reducing sugar content in products by 50 percent by 2020 compared to the 2010 baseline. By the end of 2019, companies in the industry had reduced the average sugar and calorie content of soft drinks and juices in Hungary by 43 percent. This objective is in line with our own commitments to reduce the calorie content of products, and we are constantly developing our product portfolio and recipes to help our consumers make informed choices and lead a healthy lifestyle.
  • We will continue to expand our range to include traditional sparkling beverages, juices, waters, teas, coffees and functional beverages that are improved, enhanced, and fortified for better health.
  • We will provide an appropriate choice of portion sizes so as to help consumers manage their intake of calories.

2) Increased Consumer Information

Coca‑Cola Hellenic is committed to responsible communication about its products and to promoting clear, user-friendly front-of-pack nutritional labelling, together with nutrition programmes and supporting materials, to help consumers make well-informed choices.

Coca‑Cola Hellenic uses back-of-pack labelling to provide detailed information about calories, sugar, fat, saturated fat and salt content per serving, and a proportion of a healthy diet. This enables consumers to make informed decisions about weight control. Additional information is provided in Company publications, its website and consumer response services.

3) Responsible Sales and Marketing

In accordance with our global marketing and sales commitments, we do not distribute our products to primary schools. Except for institutions where the management specially requests the sale of our products in writing. Our company only works with supplier partners who follow these rules.

We sell our products to schools in accordance with current legislations (especially EMMI Decree 20/2012 on the prohibition of school sales, which falls under the public health product tax) and our global marketing and sales commitments in all cases.

Institutions that educate both primary and secondary school students (secondary schools with 6th and 8th grade) are always handled as primary schools. Extracurricular school events and ceremonies (e.g., sports events, leisure programs, family days) are handled in accordance with our company’s global marketing and sales commitments.

In line with our voluntary commitment, Coca-Cola HBC Hungary has been distributing only mineral water and juices with high fruit level to primary schools since 2006, as well as to secondary schools with 6th and 8th grade.

Our company's advertisements do not target children under the age of 12.

4) Comprehensive Lifestyle Programmes

Coca‑Cola Hellenic is a founding signatory of the UNESDA1 Commitments, a set of voluntary industry obligations that address consumer information and education, healthy lifestyles and physical activity, advertising, beverage choice and research in the European Union. The commitments support the European Union (EU) Platform for Action on Diet, Physical Activity and Health, the major multi-stakeholder partnership to combat obesity, and apply to all the Company operations within the EU.

Coca‑Cola HBC health & wellness policy