Responsible marketing communication

Efficient and responsible marketing is a key component of our sustainable business model.

We always want to give balanced, factual and easy-to-understand information about our products, advertise and promote them with regards to target groups and relevant messages.

As a member of UNESDA (Union of European Beverages Association) we have made voluntary commitments on the field of responsible advertising and commercial communication.

Our responsible marketing guidelines on alcoholic beverages include voluntary commitments that outperform existing legal regulations and give guidance to the promotion, advertisement and marketing of all spirits we distribute.