The most well-known palinka brand of Hungary is being renewed: the 12-year-old outfit of Rézangyal and the current product portfolio will be updated. One thing is sure: the constant high quality remains.
The most well-known palinka of Hungary is available in more than fifteen flavours and each of them has constant quality independent of vintage. Volatility in the quality of fruit crops is carefully balanced by a blending technique which distinguishes Rézangyal in the market. “Making a good palinka is a professional challenge but creating characters which meet consumers’ demand and are maintained over the years is really a tough job that tests one’s abilities” – Blend master András Márton points out.
Following strict rules and professional guidelines the expert blends items made of the same species of fruit but with different methods and thus having different characters in order to create incomparable spirits. This year will bring no changes in the quality and the blending technique that Rézangyal is famous for, but the image and the choice. „This year a well-thought designing period comes to its end. Now we start a thoroughly prepared transformation process the first step of which is giving a new look to the widely known bottles” – said Brand Manager of Rézangyal Dömötör Haász, who claims that consumption and market figures show a marked shift towards premium category. He added: “While we update the current product portfolio, we are looking ahead to even more exciting changes in the second quarter, because we will enter the premium category, where Rézangyal has not yet been positioned.”