As of 24 June 2019, András Palkó was appointed new operational marketing manager at Coca‑Cola HBC Hungary. He has worked in various leadership positions for the last six years in beer industry. The experience he has gained so far will now be utilized in the largest soft drink company of Hungary.
The newly appointed leader started his carrier in the British American Tobacco in 2006 then he continued working in the team of Carlsberg where he was responsible for the management of the marketing department. He joined Heineken in 2014, where he progressed into the leadership team of the company first as commercial then as marketing and commercial director. He gained extensive experience in business management in those positions, while he contributed to the enlargement of Heineken’s brand portfolio and improved executions in HoReCa.
„Coca‑Cola HBC Hungary is a highly significant company in the FMCG sector in Hungary. I have watched the pace and volume of the market launch of its innovations in amazement for some time, and the company’s wide portfolio covering all consumption occasions. Working and learning in this system, having the chance to build it further on is a great honour and a challenge that I am happy to take” – András Palkó said commenting on his appointment.
As a Total Beverage Company, Coca‑Cola HBC Hungary has been developing its products in the last few years and today it offers almost 100 different non-alcoholic drinks, and besides distributes premium spirits and a coffee brand. Due to company’s wide and diverse portfolio, its consumers can find a drink of their choice in every hour of the day, all week long – from the start of the day, through dining in the workplace or at home, to having relaxation and fun.
The company is committed to responsible marketing paying attention to the interests of the communities that it operates in. As a member of UNESDA (Union of European Soft Drinks Associations) Coca‑Cola HBC Hungary voluntarily vowed to advertise and communicate in trade in a responsible manner. In line with this commitment, the company does not advertise in media and platforms that address minors under the age of 12 and is firmly committed to not selling drinks other than mineral water and juices in school cafeteria.