Nearly a hundred people attended this year’s professional promotions event, which Trade Magazine organized for the 12th time and was held online due to the unusual circumstances. Based on the opinion of the ten jury members and the focus group tests, all awards from the Beverages category was given to Coca‑Cola HBC Hungary.
Kinley had its first nationwide promotion last year and has got professional recognition already by getting the bronze prize.
The company’s nationwide promotion for Monster Mango Loco in the channel of Modern Trade won the silver prize. The campaign’s goal was to introduce a flashy new product, which is easily distinguishable from the traditional energy drinks. Coca‑Cola HBC Hungary and Revard Kft’s “Win some festival memories” and “Coca-Coca-Star Wars chatbot – Massive force, zero sugar!” promotions both got a gold medal for delivering the most significant activation in the last year.
„It’s a great honor to stand on all three steps of the podium in the Beverages category, especially having two activation at the top. With our creative approach to our promotions, we were able to exceed the results of last year” – said András Palkó, the operational marketing director at Coca‑Cola HBC Hungary. “Our main goal is to offer a product tailored to costumer’s needs for every day and every occasion, nevertheless, it always makes us proud, when we get professional recognition too and take awards for some of our campaign. “Our recent results genuinely show the responsible and effective work of the company’s sales and marketing teams who participated in this promotion.”