Coca‑Cola HBC Hungary ranked first place in the FMCG sector in the Randstad employer brand research this year again. The company was named both the most attractive and well-known FMCG company by the more than 6800 Hungarian employees having participated in the survey.
As in the last two years, Coca‑Cola HBC Hungary named again the most attractive workplace in the FMCG sector by the employees participated in the traditional, representative survey conducted by Randstad.
The largest soft drink bottling company of Hungary ranked first in both awareness and attractiveness. Practically all of the 6879 employees involved (97%) said that they knew Coca‑Cola HBC Hungary and more than half of them (52%) considered it the most attractive company of the FMCG sector. Not surprisingly, the company was the most beloved among youth – the majority of those aged 18-44 would prefer working at the Coca‑Cola HBC – however, 39 percent of those aged 45-65 would choose the company as their future workplace, too.
What makes the company so attractive? Most of the respondents said that Coca‑Cola HBC Hungary offered competitive wages and benefits, opportunities for professional career was great, the job was interesting and full of challenges, the company was financially stable, and had a good reputation. The majority of respondents also claimed that working environment was friendly, where the most modern technologies were used. That means that Coca‑Cola HBC Hungary got the highest scores in 8 of the 10 key drivers among FMCG companies.
“Randstad employer brand research is an important feedback for us each year. We are proud of our results, and this is inspiring us to drive even further our employee experience and reputation in the market. As a market leading company, we are proud to be recognized as a “University of Business” by our current employees as well as by our alumni. We recognize and support people who are forward looking and results driven , as this is the secret ingredient for learning and succeeding together in an agile manner. Last but not least we are very proud of our Leaders and their drive in supporting country wide engagement programs as volunteers” - said HR Director of Coca‑Cola HBC Oltea Ceraceanu.
She added: “We think employee recognition is a key factor in our success story and our internal World of Winners platform builds on this.”
The world’s largest, independent employer brand research was conducted in 32 countries of the world based on the opinion of 200 000 responder, with 6000 companies involved.