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Coca‑Cola Hungary’s #YouthEmpowered initiative, which aims to increase the chances of young jobseekers on the labour market, is to join Google’s Digital Workshop trainings on 5 occasions this autumn. The goal of the Digital Workshops is to make digital facilities accessible for anyone. The two companies will work together on training young entrepreneurs during the day-long, comprehensive workshops. The free, business-focused trainings will be first organised on the 9th September in Budapest, followed by 4 other occasions in different parts of the country. The training, which is tailored to the needs of recent graduates, is free to attend for anyone, who would like to learn more about how to prevail through their own business and find out more about the digital tools that are essential for their success.
Coca‑Cola HBC Hungary ranked first place in the FMCG sector in the Randstad employer brand research this year again. The company was named both the most attractive and well-known FMCG company by the more than 6800 Hungarian employees having participated in the survey.
One of the world’s most well-known and beloved premium gins has now been made available in the Hungarian bars and outlets. It is not by accident that Bulldog Gin became a bartenders’ favourite: the drink reinterpreting the traditions of London Dry Gin had already turned the British gin market upside down.
Alcohol-free beers are already in their new renaissance, however ingredients of cocktails without alcohol have not yet entered the public knowledge. An alcohol-free distillate, Fluére can now revolutionize mocktails to be available in Hungary as of this August. People who want to stay sober either because of their attitude, or health consciousness, or out of compulsion look very much forward to its coming. The drink distributed by Coca‑Cola HBC Hungary will shake the world of mocktails at the end of this summer.
As of 24 June 2019, András Palkó was appointed new operational marketing manager at Coca‑Cola HBC Hungary. He has worked in various leadership positions for the last six years in beer industry. The experience he has gained so far will now be utilized in the largest soft drink company of Hungary.
Naked Grouse scooped up a GOLD Award for the brand’s redesign at the DBA Design Effectiveness Awards 2019. The jury recognised the impactful design underpinning Naked’s distinctive personality, which had tangible results in sales.
Blooming trees, tranquil waters and an extremely rich fauna – this characterises the River Tisza and its artificial lake, Lake Tisza. The view is exceptional but now, as a result of the floods of the last few weeks, it is defaced by a field of waste sometimes 3 metres thick jammed at the Kisköre Dam covering an area of 17 thousand square metres.
2019 is the year of renewal: the Cinzano vermouths, which represent 260 years of expertise, will get a new, premium look from the second half of July. While their alcohol content will slightly increase, the flavour and character of the beverages will remain the same, and the new packaging will make them easier to recognise thanks to the caps and colour codes.
For the first time this year, in July, the regional brand ambassador of Macallan, one of the most famous Scotch whisky brands, visited Budapest. The Black Swan Bar was packed with people who came to listen to Anna G. Metaxas’ presentation. Bar owners, bar tenders, gastro bloggers and journalists came to listen to the brand ambassador, and, of course, to taste some 12 and 15-year-old Macallan whiskies. According to Metaxas, the single malts of one of the oldest Scottish distilleries are certainly a good choice for those who like spending on a little luxury and unique quality and respect tradition.
Coca‑Cola HBC – one of the largest Coca‑Cola bottlers in the world – plans to launch Costa Coffee in at least 10 of its 28 markets next year, including Bulgaria, Greece, Hungary, Poland, Romania, Russia and Switzerland. This will address a broad range of consumer and customer needs across multiple channels and occasions, in line with Coca‑Cola HBC’s leading 24/7 beverage partner vision.