We’re committed to sharing our business activities in an open and frank way.
Showing 1-10 of 101 results
Google Hungary’s Grow with Google and Coca‑Cola Hungary’s #YouthEmpowered programme have joined forces to support young jobseekers through a free training session organised on the 13th July. The companies’ joint webinar will cover topics such as safe online presence and remote work –presented by Google’s experts, while the trainer of #YouthEmpowered will help participants to learn about the basic skills needed for job searching and starting a new job. The aim of the training sessions is to offer guidance to participants on how to build a strong online presence, how to prevail in the digital world after the pandemic and how to find the most suitable positions with the help of these.
The Coca‑Cola Company will pause paid and organic posts on all social media platforms globally for at least 30 days, effective July 1, Chairman and CEO James Quincey announced on Friday. Coca‑Cola HBC joined the initiative as partners, so life stops in the bottling company’s social media platforms in July.
Experts of the PET Cup let PET bottles equipped with GPS into the river, with the help of the Upper Tisza Diving and Lifeguard Organization. The four bottles thrown into the flooding Tisza at Vásárosnamény are helping the PET Cup’s waste monitoring program. During the tracking research, the bottles receive GPS signals and transmit radio signals. The devices developed within the Zero Waste Tisza project can help to track the waste’s path that floats on the river for up to two years. The electronically marked bottles – Táltos (Dasher), Villám (Vixen), Táncos (Dancer) and Pompás (Prancer) – got their names in an internet naming campaign.
During the recovery period, Coca‑Cola is helping one of the industries that were hit the hardest by the COVID-19 pandemic, the HoReCa sector. Most restaurants had been closed in recent months and therefore had no revenue. Starting from the 1st of July, Coca‑Cola Hungary will support this sector with a large-scale campaign. They have made and will display personalized advertisements – posters, online advertisements, and in-restaurant promotional materials – for more than 430 customers in Budapest and across the country. Most restaurants in this difficult situation cannot afford to spend on these, while they are in a huge need for publicity.
Before the COVID-19 pandemic, the – proportion of young people between 15-34 in Hungary, who are not in education, employment or training - the so-called NEET – was around 15%. While employment has continuously grown during the last couple of years, a question emerged: who belongs to NEET youth today in Hungary, and how can they be supported, especially now, after the pandemic? Coca‑Cola Hungary’s #YouthEmpowered programme has helped over 9.000 young jobseekers over the last few years and has organised over 80 in-person trainings all-around the country, with the absolutely essential contribution of a team of 20 professional trainers. The programme’s target groups were recently analysed through a research conducted by Kantar-Hoffmann.
Due the relief of pandemic restrictions in June Coca‑Cola volunteers returned to their regular job after giving a full-time support for a month for Hungarian Red Cross. In addition, Coca‑Cola Hungary provided product donations, along with other financial and marketing support worth nearly 165 million forints during the COVID-19 outbreak.
A premium pálinka can only be made from fruit selected with great care and expertise, and with the help of highly skilled distillers. András Márton, Rézangyal’s blend master shows us in a short film, how the different flavor and aroma characteristics complement each other in a perfect way through blending.
During the restriction period, the consumption basically stopped at about three-quarters of Coca‑Cola partners selling immediate consumption products. Coca‑Cola felt obliged to support one of the most economically affected sectors: HoReCa. To reconnect consumers with their favorite restaurants after the forced break, the company’s nationwide initiative will ensure that participating restaurants can welcome back guests with free Coca‑Cola drinks on June 19th, 2020. More than 100,000 bottles of Coca‑Cola, worth 50 million HUF, are waiting chilled and ready, in almost 350 locations across the country!
„My mother has taught me that you always have to wait for the perfect moment in life. Well, this is the moment!” – says Gianni Annoni with her wife, Zita Debreczeni in this heartwarming video, which shows us how life is slowly returning to the terraces and gardens of HoReCa outlets. Restaurants, cafés, and hotels had to close for a long time due to the pandemic, and the tourists went home. Locals are still cautious about the situation and find it hard to return to their old habits and favorite places.
The 28-market strong Coca‑Cola HBC unveils a new range of Costa Coffee products to enjoy at-home, at-work, and on-the-go. Hungary is among the first European countries to launch the Costa brand, since The Coca‑Cola Company acquired it last year.