100% paper, 100% recycled materials. The Coca-Cola Company is working for a World Without Waste. To achieve these goals, they have created the first paper bottle prototype together with the Paboco startup company. The special bottle is revealed in a video, which also give us a glimpse into the lab, where the prototypes are being tested.
Imagine a world where each and every piece of packaging produced and sold is also collected and recycled after use – a World Without Waste. That’s the stated goal of Coca-Cola: they aim to collect and recycle a bottle or can for every one they sell by 2030, while also substantially reducing their use of virgin packaging materials, and only using packaging materials that are 100% recyclable.