#YouthEmpowered

#YouthEmpowered for youth


WE HAVE LAUNCHED OUR #YOUTHEMPOWERED PROGRAM IN 2017 WITH THE AIM TO HELP AND SUPPORT NEET(NOT IN EDUCATION, EMPLOYMENT OR TRAINING) YOUTH BETWEEN THE AGES 18-35 WHO HAVE DIFFICULTIES FINDING THEIR PLACE ON THE LABOUR MARKET, OR PREVIOUSLY HAD NO SUCCESS IN FINDING A JOB, OR THOSE WHO SIMPLY DON'T KNOW WHAT THEY WOULD LIKE TO DO.

Coca-Cola Hungary’s #YouthEmpowered online educational platform provide users with learning materials related to self-awareness, job interview preparation, CV writing, use of social media but they also help users in starting a business, basic legal, finance and tax knowledge and they also provide  knowledge to users about conscious consumption, who can use the materials on their own schedule from any device. 

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Since the launch of the program, we have been continuosly expanding our target groups: in addition to young people, disadvanteged groups and university students between the age of 18 and 35, we also focus on supporting young mothers, young women and parents with small children, as well as young entrepreneurs. From 2021 onwards we are organizing workshops with our partners for young people with disabilities and high school girls interested in STEM (Science, Technology, Engineering, Mathematics) who are about to choose their future career. 

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We are committed to reaching our target groups in the most appropriate and relevant way, and we put great focus on adjusting our core learning material to the very needs of each group. We work together with different NGOs, associations and educational centres, altogether with over 50 professional trainers, who help us in reaching our target groups, organising the workshops and having a conversation with our participants on a longer term.

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During our free, full day workshops participants are trained by professional trainers on how to apply for a job, how to behave on a job interview, but they are also being helped through exercises focusing on self-knowledge and empowerment. They receive guidance and motivation to apply to workshops which will help them to become the people they really want to be. One of the biggest benefits of our in-person workshops is that participants have the possibility to build their network and discuss their questions in their own community, with people in similar situations. With our workshops we have already visited more than 50 points of the country.

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Since 2018 apart from our in-person workshops, the learning materials of #YouthEmpowered is also available on an online education platform, on www.enjovom.hu, with more than 12 000 registered users already. Users can acces the learning materials on the education platform according to their own schedule, from almost any device. 

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One of the key goals of the #YouthEmpowered program is to help people with disabilities to find work. To make the necessary knowledge easily accessible and acquired by everyone, in 2022 Coca-Cola Hungary’s #YouthEmpowered website has been renewed. The new, accessible website can be used comfortably by people with auditory and/or visual impairment, eye tracker users and  people with autism on mobile phones or desktop devices without external assistance. 

Since 2019, we are organising our program together with the Hungarian subsidiary of The Coca‑Cola Company, putting even more focus on helping expectant moms, young parents, young women and disadvantaged groups.

Discover the opportunities offered by the #YouthEmpowered program - study for free anywhere, anytime and find your place on the labour market! 

12019

online user on our platform

3600

participants in our workshops

22500

young people is the goal by the end of 2025


The latest awareness-raising moduls of the #YouthEmpowered program include the educational module supporting the prevention of food waste, developed jointly with the Hungarian Food Bank  Association in 2022, and the newly developed curriculum presenting the basics of the circular economy, which aim to familiarize users with the basic pillars of sustainability and conscious consumption.  


More information about the #YouthEmpowered program:

www.enjovom.hu