Our products can be part of an active, healthy lifestyle that includes a balanced diet and regular physical activity.
Obesity has become a significant threat to people's health. This is primarily due to people consuming more calories than they burn. The most effective way to maintain a healthy body weight is to balance the amount of energy consumed with the amount expended through physical activity and healthy living.
Within this context, The Coca‑Cola Company announced a series of commitments in 2013 that our global business system will seek to achieve by 2020. These cover:
- Low or no calorie options in every market
- Transparent nutrition information
- Helping to get people moving by supporting physical activity programmes
- Marketing responsibly, including no marketing to children under 12 years old.
As part of our responsibility towards the health and wellness of our employees, besides medical check-ups, we provide free entry or discounts for leisure sports events sponsored by our company.
Coca‑Cola Wake Your Body (Testébresztő) programme
The Wake Your Body programme has been promoting an active, healthy lifestyle and calorie consumption optimisation in Hungary since 2005.
The primary goal of the programme is to promote regular physical activity and an active lifestyle. Movement promotes happiness and contributes to preserving our health – what's more, it is never too late to start exercising.
Since the launch of the programme, we have motivated over 3 million people to get moving at 570 leisure sports events. Participants have run about 4.5 million kilometres, cycled 2.8 million kilometres and done 303,000 hours of aerobic exercise in total.
Wake Your Body has become the largest corporate active lifestyle initiative in Hungary. The programme has also been recognised by the European Union.
In the spring of 2013, we started our Coca‑Cola Wake Your Body loyalty programme. Registered users of the Wake Your Body website (www.testebreszto.hu) are able to collect points for physical activity and activity which can be exchanged for unique gifts on the website. We also share useful tips and advice aboutREs healthy lifestyles and physical activity and distribute articles on these topics written by our experts.
Coca‑Cola Wake Your Body Award
In 2015, we established the Coca‑Cola “Wake Your Body” Award to honour people who excel in promoting physical activity in their community. The jury’s award went to Nóra Kádár-Papp, the founder of the Gyerünk, Anyukám! (“Come on, Mum!”) initiative, which promotes physical activity among mothers via its website. The winner of the audience award was Illés Dinya, whose family-friendly association encouraged many people to change their lifestyles.