Sustainable packaging is central to our sustainability culture and mindset.
We minimise the environmental impacts of our packaging following our “3 Rs” principle: Reduce, Recover & Re-Use. This approach has made a significant difference to our use of primary packaging material and our impact on the environment.
We continue to identify and capture incremental opportunities for packaging optimisation, driving innovation, our CSR agenda and ultimately cost reduction.
PET plastic bottles are our largest primary packaging type, representing the highest number of servings sold. We focus on package innovation and quality, which has helped us achieve an average package weight reduction of more than 6 percent between 2010 and 2014.
Together with bottle lightweighting, we have also introduced a new shorter bottle neck type, “1881”, allowing us to reduce the weight of the plastic closures used on these bottles by up to 15 percent.
Recycled materials for sustainable PET packaging
PET material (rPET) from recycled bottles can be added to the manufacturing process to produce new bottles. Over recent years we have expanded the use of rPET, increasing consumption on average 107 percent, delivering bottles with a recycled content of up to 30 percent.
PlantPET is a PET material partially made (25 percent) from plants, a renewable resource that is fully recyclable. Coca‑Cola HBC's first use of this material was in Serbia, where it received great feedback from consumers. The use of PlantPET has been expanded to other countries, including Hungary in 2015. All of our 500ml natural mineral water bottles are made of PlantPET.
Shrink film packaging
Multipack products made with printed shrink film are very popular on the market, providing an attractive and consistent look in shops.
Our initiatives are delivering results. Using the latest innovative technologies, as well as working together with package film suppliers, we have successfully reduced the weight of the shrink film we use by optimising size and film thickness, in some cases by as much as 25 percent.