Our commitments

We want to provide the right products, responsibly, and to promote a healthy and active lifestyle.

The Coca‑Cola Company announced four key commitments in 2013, which the Coca‑Cola system – of which Coca‑Cola HBC is a part – aims to achieve by 2020.

1. Offer low or no-calorie drink options in every market

To give greater choice, we’re providing more diet, light and zero-calorie drinks in our portfolio. We’ve already reformulated many of our drinks to contain less sugar and fewer calories – for example, Sprite and Nestea with Stevia (a herbal sweetener) now contain up to 30 percent fewer calories.

2. Provide transparent nutritional information, featuring calorie information on the front of all our packages

Communicating the calorie values of our products clearly and transparently helps people to make informed choices and to manage their overall energy needs. We make key nutritional information visible on front-of-pack labels on our bottles and cans. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as on sugar, fat, saturated fat and salt content.

3. Market responsibly, including no advertising to children under 12 anywhere in the world 

Obesity is a global concern and that is why we make sure our marketing and sales activities reflect our responsibility to protect tomorrow’s future. This means taking the initiative – we do not purchase advertising directly targeted at audiences where more than 35 percent are children under the age of 12.

This policy applies principally to television, radio and print but also to internet and mobile advertising. We are also vehemently opposed to direct commercial activity in primary schools.

We promote health and wellness as we believe this is an important issue – both for our business and for the communities in which we work.

We believe that delivering healthy and safe products is essential for our business’s economic, environmental and social impacts, helping to support community trust, customer satisfaction and choice. 

Products and ingredients

We focus on being innovative around the products we offer, including expanding our range of zero-calorie drinks and reducing the calorie content of many of the products in our portfolio. We also promote an active lifestyle and clearer labelling on packaging; this is supported by our broader community engagement programmes focused on health and wellness.

By educating our consumers we empower them to make informed choices as to which foods and drinks are most appropriate to meet their individual needs.

For example, a 250ml serving of Coca‑Cola contains no more calories and sugars than the same amount of orange juice and fewer sugars than the same amount of apple juice. We help people make informed choices by providing guideline daily amounts on the label – a 250ml serving makes up 29 percent of an adult’s guideline daily amount of sugars – and by providing low and zero-calorie options.

The cornerstones of good nutrition and dietary habits are balance, variety and moderation. That is why we subscribe to the nutrition principle that all foods and drinks can have a place in a sensible, balanced diet when combined with regular physical activity. 


Drinking appropriate quantities of liquids is essential for our physical and mental well-being.

Water makes up, on average, between 60 and 65 percent of our total body weight. Even without taking any exercise, our body loses between 2 and 3 litres of liquid a day. If it isn’t replaced, we can get dehydrated, which may lead to headaches, tiredness, low attention levels and reduced degrees of physical performance.

Hydration is particularly important before, during and after exercise, as well as in hot weather. It’s also important to drink before becoming thirsty, as this is already a sign of a certain level of dehydration.

All soft drinks help to keep us hydrated. Water content plays an important role in the proper functioning of our bodies by enabling hormones, nutrients and oxygen to circulate, regulating the body temperature, and assisting in the elimination of waste products and toxins.

Studies show that the greater diversity in the drinks people consume, the more liquids they are likely to drink in total. This, in turn, contributes to keeping them optimally hydrated.

Supporting active lifestyles

We take a leadership role in promoting an active, healthy lifestyle. For those doing regular physical activity, our products can be part of a balanced diet.

We believe that no single food, drink or ingredient can be blamed for obesity. The key to reaching and maintaining a healthy body weight is to keep the balance between the amount of calories going in and those burned.

We aim to make people aware that they can do a lot to preserve their health and well-being via an active lifestyle. In 2015 Coca‑Cola HBC Hungary launched the Coca‑Cola Wake Your Body programme to promote regular physical activity and an active lifestyle. The programme has become the largest corporate active lifestyle initiative in Hungary.

We would like to get more and more people moving at our leisure sports events, offering them the possibility to try out different kinds of sports activities.

Since the launch of the programme, we have motivated over 3 million people into motion at 570 leisure sports events. Participants run about 4.5 million kilometres, cycled 2.8 million kilometres and done 303,000 hours of aerobic exercise in all.

We believe people should see clear, transparent nutritional information on the front of all our packaging.

Balance and moderation are the key to a healthy diet. We aim to give people the information they need to make the appropriate choices to live an active, healthy lifestyle.

As a result of industry self-regulation announced in 2007, our products in Europe carry Guideline Daily Amounts (GDA) to help people understand the exact contribution a specific drink makes to their daily intake of energy (calories) and sugars.

In 2009, we became the first company in the drinks industry to make front-of-package energy labelling (including calories, kilocalories or kilojoules) a global commitment for nearly all products by the end of 2011. In 2012, we were one of 12 companies that signed up to the new EU Regulation on Food Information to Consumers, a voluntary framework for labelling Guideline Daily Amounts.

Nutrition information helps people make choices to meet their needs. Our front-of-pack labels clearly show calorie, sugar, fat, saturated fat and salt content, both as absolute values and as a percentage of daily intake. These are reported per serving and as a proportion of a healthy diet, helping consumers understand the exact contribution of a specific drink to their daily intake of energy (calories) and sugars, with a view to controlling weight.

We also clearly label no- and low-calorie drinks on the front of the packaging, so people can identify them more easily.

Our partner in the Coca‑Cola system, The Coca‑Cola Company, is also committed to providing factual, substantive and understandable nutrition information on the products we produce and distribute.

We are committed to marketing responsibly wherever we operate, across all advertising media and for all our products, especially when it comes to marketing to children.

At Coca‑Cola HBC, our marketing philosophy considers the best interest of the communities in which we operate. We believe that responsible marketing is a core issue for our economic, environmental and social impacts – it enables us to foster community trust and align our products with what consumers prefer.

Our marketing programmes fully comply with marketing communication laws, standards and voluntary codes – this includes advertising, promotions and sponsorship.

We take great care to market responsibly and to promote healthy and active lifestyles.

Respecting the rights of parents and caregivers is a cornerstone of our responsible marketing policy. We respect their role in making the appropriate choices for their children by not marketing directly to children under 12 and we are working with third-party distributors to adhere to the same commitments.

Our commitment to responsible marketing also includes helping to develop industry codes of practice, such as the commitments of the Union of European Soft Beverages Associations (UNESDA)

To maximise transparency and accountability, we monitor how we perform against our external commitments through third-party audits. These confirm outstanding compliance (between 90 and 100 percent). This has brought about many tangible outcomes which encourage us to press on with our efforts in this area.