Brand portfolio

Brands overview

We produce, sell and distribute Coca‑Cola, the best-known and biggest-selling soft drink in history.

Coca‑Cola HBC is one of the world’s largest bottlers of products of The Coca‑Cola Company.

We produce, sell and distribute Coca‑Cola, the world’s most recognised drinks brand and its leading non-alcoholic ready-to-drink beverage brand in terms of sales volume.

The other brands licensed to our Group by The Coca‑Cola Company – including Fanta and Sprite – are also among the leading brands in their market categories.

The brands we license from The Coca‑Cola Company account for 88,9 percent of the volume the Group sells.*


We also distribute third-party products, such as energy drinks and premium spirits.

Premium spirits are an important part of the Group portfolio; the business had remarkable growth in 2015. Our premium spirit business helps us accelerate the growth of our single-serve non-alcoholic ready-to-drink brands as we are able to strengthen our customer relationships and better address important adult consumption occasions through mix activation. We have been distributing premium spirits in Hungary since 2006.

Consumer relevance

We’ve established clear category and brand priorities, offering people the right product, in the right pack, at the right price to suit the occasion.

Our many years of experience in sparkling soft drinks has given us useful knowledge that we can apply to all other beverage categories, ensuring that we offer the right mix of options in brands, pack sizes and calorie content.


*Source: Coca‑Cola HBC Hungary, 2018 full year, sales volume (litre), the entire territory of Hungary