Soft drinks to be packaged in plastic made of 40 percent recycled plastic by 2020
Dunaharaszti, 26th July 2018 – Coca‑Cola Hungary will decrease the weight of its plastic bottles significantly by 20 percent and increase their recycled plastic content to 40 percent by 2020. The largest soft drink company of Hungary spends HUF 500 million on introducing innovative, environmentally friendly packaging technologies within the framework of a program soon to be completed.
Coca‑Cola Hungary considers reducing the amount of packaging waste and their recycling one of its key missions and pursues this goal by various means. The PET bottles used by the company can be fully recycled, and 15 percent less plastic is needed for the making of one bottle than in 2010 as a result of the developments of the last few years. In addition to that, they constantly increase the amount of recycled plastic in soft drink packaging, the proportion of which has reached an average 20 percent by today.
The largest soft drink company of Hungary has spent HUF 500 million on the introduction of innovative, environmentally friendly packaging technologies. In the framework of this program, NaturAqua mineral water bottles will lose 10 percent of their weight this year, and all 0,5 litre soft drink bottles will be 13 percent lighter from the second half of the year. Due to all these measures, the amount of plastic used by the company will decrease by 4 percent.
According to the sustainability strategy of the company, the average bottle weight will have been reduced by at least 20 percent by 2020 as compared to 2010. Furthermore, the company wants to double the amount of recycled plastic in its bottles: according to plans, this proportion will rise to 40 percent from the current 20 percent by 2020.
The Coca‑Cola Company announced its World Without Waste global initiative this January, according to which the company will help collect as many packaging materials as it uses and it will increase the proportion of recycled plastic in its bottles to 50 percent by 2030.