As of 1st of June, the sales and marketing function of Coca‑Cola HBC Hungary will restructured by introducing the three pillars of Commercial organization: besides the already existing Country Sales Manager position, two new function head roles, the Operational Marketing Manager and the Commercial Excellence Manager will be implemented. Zoltán Matskási, as the new Operational Marketing Manager will be responsible for the development and execution of consumer and channel programmes, while Gábor Ivády, the new Commercial Excellence Manager will work on improving category management.
Katalin Bányi, currently Trade Marketing Director, will take the role of the new Commercial Excellence Manager in Coca‑Cola HBC Switzerland as of 1st June. The new position of Katalin triggered the introduction of the three pillar Commercial organization: besides the already existing Country Sales Manager position, two new function head roles, the Operational Marketing Manager and the Commercial Excellence Manager, will be implemented.
As of 1st June, Zoltán Matskási is appointed as the new Operational Marketing Manager. He will be responsible for the development, lead and execution of consumer and channel programmes, and for devising, executing and supervising new marketing plans.
The marketing expert started his career at Mars in 1999, then started to work at Nestlé Purina in 2005. Later on, he became a sales and brand marketing manager at Nestlé Beverages. Ha started to work at CCHBC Hungary in 2009 and had several sales and marketing related responsibilities. He gained important leadership experience as a sales services leader.
Gábor Ivády, the new Commercial Excellence Manage will focus on category management, and will follow-up and evaluate researches and analyses.
Gábor started to work with Unilever, then became the leader of the channel marketing team of Reckitt Benckiser. He started off at CCHBC Hungary as a channel marketing leader and was responsible for introducing new marketing strategies and creating the new price policy.