Coca‑Cola HBC Hungary partners with Gruppo Campari for the sales and distribution of the leading brands Campari, Aperol, Cinzano and Carolans in the Hungarian market, further enhancing its premium spirits business and building further on synergies with its core non-alcoholic beverage portfolio.
Budapest, 29.02.2016 – Coca‑Cola HBC Hungary will invest further in the growth of its portfolio in Hungary through a new strategic partnership with Gruppo Campari. The agreement covers the sales and distribution of the leading brands Campari, Aperol, Cinzano and Carolans in the Hungarian market. The company will be the exclusive sales and distribution partner for these leading brands and will take over their sales and distribution effective June 1st 2016.
The launch of this new partnership with Gruppo Campari will allow Coca‑Cola HBC Hungary to expand its premium spirits distribution business and will further complement its core business of leading soft drinks by reinforcing the mixability opportunities between its premium spirits and non-alcoholic beverages portfolios. This new partnership enhances the company’s offering to its customers and will reach out to new consumers of diverse age groups. Minas Agelidis, General Manager at Coca‑Cola HBC Hungary
Coca‑Cola HBC Hungary entered the premium spirits market in Hungary 10 years ago. For ten years, our company has been the exclusive distributor of Brown-Forman products (Jack Daniel’s Finlandia, el Jimador), further distributor of Edrington Group (The Famous Grouse, Macallan) and non-exclusive distributor of Bacardi/Martini and Rézangyal brands. In its 46 year presence in Hungary, the company has contributed to growth, creating long-term value in the market and the economy by offering a range of premium quality products which are preferred by millions of Hungarian consumers.
About Campari Group
Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton Estate, Campari, SKYY and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants and 2 wineries worldwide and has its own distribution network in 19 countries. The Group employs around 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001.
More information: http://www.camparigroup.com
Coca‑Cola HBC Hungary Ltd
Coca‑Cola HBC Hungary Ltd. is a wholly owned subsidiary of Coca‑Cola HBC AG based in Zug, Switzerland, which serves 580 million consumers and has operations in 28 countries. With local headquarters in Dunaharaszti, Coca‑Cola HBC Hungary operates two bottling plants and eight regional distribution centres that directly employ 1100 people, which relate to roughly 13,000 jobs throughout the Hungarian economy.
Coca‑Cola Hungary has invested HUF 112 billion since the startup of its operations in 1993. The company is one of the largest food processing companies in Hungary serving consumers throughout the country every day in addition to providing strategic products to 22 other countries. Approximately two thirds of the raw materials used for the production of beverages are provided by local suppliers.