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Alcohol-free beers are already in their new renaissance, however ingredients of cocktails without alcohol have not yet entered the public knowledge. An alcohol-free distillate, Fluére can now revolutionize mocktails to be available in Hungary as of this August. People who want to stay sober either because of their attitude, or health consciousness, or out of compulsion look very much forward to its coming. The drink distributed by Coca‑Cola HBC Hungary will shake the world of mocktails at the end of this summer.
As of 24 June 2019, András Palkó was appointed new operational marketing manager at Coca‑Cola HBC Hungary. He has worked in various leadership positions for the last six years in beer industry. The experience he has gained so far will now be utilized in the largest soft drink company of Hungary.
Naked Grouse scooped up a GOLD Award for the brand’s redesign at the DBA Design Effectiveness Awards 2019. The jury recognised the impactful design underpinning Naked’s distinctive personality, which had tangible results in sales.
Blooming trees, tranquil waters and an extremely rich fauna – this characterises the River Tisza and its artificial lake, Lake Tisza. The view is exceptional but now, as a result of the floods of the last few weeks, it is defaced by a field of waste sometimes 3 metres thick jammed at the Kisköre Dam covering an area of 17 thousand square metres.
2019 is the year of renewal: the Cinzano vermouths, which represent 260 years of expertise, will get a new, premium look from the second half of July. While their alcohol content will slightly increase, the flavour and character of the beverages will remain the same, and the new packaging will make them easier to recognise thanks to the caps and colour codes.
For the first time this year, in July, the regional brand ambassador of Macallan, one of the most famous Scotch whisky brands, visited Budapest. The Black Swan Bar was packed with people who came to listen to Anna G. Metaxas’ presentation. Bar owners, bar tenders, gastro bloggers and journalists came to listen to the brand ambassador, and, of course, to taste some 12 and 15-year-old Macallan whiskies. According to Metaxas, the single malts of one of the oldest Scottish distilleries are certainly a good choice for those who like spending on a little luxury and unique quality and respect tradition.
Coca‑Cola HBC – one of the largest Coca‑Cola bottlers in the world – plans to launch Costa Coffee in at least 10 of its 28 markets next year, including Bulgaria, Greece, Hungary, Poland, Romania, Russia and Switzerland. This will address a broad range of consumer and customer needs across multiple channels and occasions, in line with Coca‑Cola HBC’s leading 24/7 beverage partner vision.
After the floods of the last few weeks, a record amount of waste consisting of driftwood and household garbage – mainly plastic – has hit the Kisköre dam again. The size of the drift-field reaches 17 000 square metres and it is more than 3 metres high right at the dam. The waste is already being removed, but experts expect more waste to come with weather extremities growing. The water management organisation, an NGO and a company have now joined efforts to find an effective solution. The Directorate General of Water Management plans to develop the load area, the PET Cup non-profit environmental program participates in the sorting and recycling of the waste collected. The Coca‑Cola Foundation – the global foundation of Coca‑Cola – provides financial support for the remedy of the problem within the framework of the project Zero Waste Tisza. The cooperation of the three parties aims to prevent the river from being polluted by continuous issue management, to recycle the mass of the waste collected and to clean the river in an increasing extent.
Rézangyal, one of Hungary’s most popular brands of pálinka, is launching a product palette of high-end pálinka blends in the middle of July. Naturally, the sophisticated flavours will be matched with brand new exclusive packaging evoking the main ingredients of the fruit brandy.
Coca‑Cola HBC and Lavazza have announced today the ending of their collaboration in Hungary, effective from October 31st, 2019. Both companies are committed to providing the same support given to their customers and honour all current agreements in the period up to the effective date.