We promote health and wellness as we believe this is an important issue – both for our business and for the communities in which we work.
We believe that delivering healthy and safe products is essential for our business’s economic, environmental and social impacts, helping to support community trust, customer satisfaction and choice.
Products and ingredients
We focus on being innovative around the products we offer, including expanding our range of zero-calorie drinks and reducing the calorie content of many of the products in our portfolio. We also promote an active lifestyle and clearer labelling on packaging; this is supported by our broader community engagement programmes focused on health and wellness.
By educating our consumers we empower them to make informed choices as to which foods and drinks are most appropriate to meet their individual needs.
For example, a 250ml serving of Coca‑Cola contains no more calories and sugars than the same amount of orange juice and fewer sugars than the same amount of apple juice. We help people make informed choices by providing guideline daily amounts on the label – a 250ml serving makes up 29 percent of an adult’s guideline daily amount of sugars – and by providing low and zero-calorie options.
The cornerstones of good nutrition and dietary habits are balance, variety and moderation. That is why we subscribe to the nutrition principle that all foods and drinks can have a place in a sensible, balanced diet when combined with regular physical activity.
Drinking appropriate quantities of liquids is essential for our physical and mental well-being.
Water makes up, on average, between 60 and 65 percent of our total body weight. Even without taking any exercise, our body loses between 2 and 3 litres of liquid a day. If it isn’t replaced, we can get dehydrated, which may lead to headaches, tiredness, low attention levels and reduced degrees of physical performance.
Hydration is particularly important before, during and after exercise, as well as in hot weather. It’s also important to drink before becoming thirsty, as this is already a sign of a certain level of dehydration.
All soft drinks help to keep us hydrated. Water content plays an important role in the proper functioning of our bodies by enabling hormones, nutrients and oxygen to circulate, regulating the body temperature, and assisting in the elimination of waste products and toxins.
Studies show that the greater diversity in the drinks people consume, the more liquids they are likely to drink in total. This, in turn, contributes to keeping them optimally hydrated.
Supporting active lifestyles
We take a leadership role in promoting an active, healthy lifestyle. For those doing regular physical activity, our products can be part of a balanced diet.
We believe that no single food, drink or ingredient can be blamed for obesity. The key to reaching and maintaining a healthy body weight is to keep the balance between the amount of calories going in and those burned.
We aim to make people aware that they can do a lot to preserve their health and well-being via an active lifestyle. In 2015 Coca‑Cola HBC Hungary launched the Coca‑Cola Wake Your Body programme to promote regular physical activity and an active lifestyle. The programme has become the largest corporate active lifestyle initiative in Hungary.
We would like to get more and more people moving at our leisure sports events, offering them the possibility to try out different kinds of sports activities.
Since the launch of the programme, we have motivated over 3 million people into motion at 570 leisure sports events. Participants run about 4.5 million kilometres, cycled 2.8 million kilometres and done 303,000 hours of aerobic exercise in all.