About our commitments
We want to provide the right products, responsibly, and to promote a healthy and active lifestyle.
The Coca‑Cola Company announced four key commitments in 2013, which the Coca‑Cola system – of which Coca‑Cola HBC is a part – aims to achieve by 2020.
1. Offer low or no-calorie drink options in every market
To give greater choice, we’re providing more diet, light and zero-calorie drinks in our portfolio. We’ve already reformulated many of our drinks to contain less sugar and fewer calories – for example, Sprite and Nestea with Stevia (a herbal sweetener) now contain up to 30 percent fewer calories.
2. Provide transparent nutritional information, featuring calorie information on the front of all our packages
Communicating the calorie values of our products clearly and transparently helps people to make informed choices and to manage their overall energy needs. We make key nutritional information visible on front-of-pack labels on our bottles and cans. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as on sugar, fat, saturated fat and salt content.
3. Help get people moving by supporting physical activity programmes in every country where we do business
Wake Your Body is the official active healthy lifestyle scheme of Coca‑Cola Hungary established in 2005. It aims to call public attention to the importance of regular physical activity and sports by providing opportunities for hundreds of thousands of Hungarian people to take part in public leisure sports events. It's the largest corporate leisure sports initiative in the country. We have encouraged over 3 million people to become more active and spent over HUF 1 billion on promoting active healthy lifestyles.
4. Market responsibly, including no advertising to children under 12 anywhere in the world
Obesity is a global concern and that is why we make sure our marketing and sales activities reflect our responsibility to protect tomorrow’s future. This means taking the initiative – we do not purchase advertising directly targeted at audiences where more than 35 percent are children under the age of 12.
This policy applies principally to television, radio and print but also to internet and mobile advertising. We are also vehemently opposed to direct commercial activity in primary schools.